Richards Receives AAA Research Award
Introduction
Jef I. Richards has received the American Academy of Advertising's Outstanding Contribution to Research Award
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Jef I. Richards, Professor of Advertising at the University of Texas at Austin, received the American Academy of Advertising’s Outstanding Contribution to Research Award at their annual meeting in Minneapolis this past March 18-21. The plaque for the award was handed to him by his doctoral adviser, Ivan L. Preston, who received the award in 1992.
The organization notes that this award must be based on evidence of a decades-long body of accomplishment and it is not awarded every year. As stated in the comments with the presentation of the award, the collection of leading scholars sending in supporting letters for Professor Richards’ nomination included ten past honorees of this award, three editors of Journal of Advertising plus editors of six other journals, eight past presidents of the American Academy of Advertising, and other distinguished scholars from programs in marketing, communications, ethics and law. These letter writers were not just listing past publications, they described more than lists of articles or publications outlets, but their own personal uses of the materials. Additional letters were acquired from people who learned someone was making the nomination and asked to have their own letters included. In giving this award, comments are usually made on the topic or area of work. Yet any selection of "best" papers is limiting, since an extensive and still growing body of influential work from a prolific author makes it hard to decide exactly what could or should stand as a prime example as having an important impact on the field, and from what type of publications do you choose. The breadth of topics and publication outlets have had an impact in many areas, are cited in court cases or by regulatory agencies and used in classrooms, as well as cited in the "usual" advertising journals of business or mass communications.
The American Academy of Advertising is the leading organization of advertising scholars and educators, dedicated to fostering research relevant to the field and providing a forum for the exchange of ideas among its academic and professional members. AAA publishes the Journal of Advertising, a leading academic publication of advertising scholarship.