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Les Carlson, the Nathan J. gold Distinguished Professor of Marketing at University of Nebraska-Lincoln, received the Kim Rotzoll Award for Advertising Ethics and Social Responsibility from the American Academy of Advertising at their annual meeting in Minneapolis this past March 18-21.

The award recognizes outstanding contributions to furthering the study and practice of ethical and socially responsible advertising and is given only to individuals or organizations who have demonstrated an outstanding commitment to advertising ethics and social responsibility. The organization notes that this award must be based on evidence of lifetime achievement and has previously only been awarded five times before, including posthumously to the late Kim Rotzoll, after whom the award is named. This is the second time the organization has honored Professor Carlson for his contributions to advertising scholarship. In 2009, he was the recipient of the American Academy of Advertising’s Outstanding Contribution to Research Award.

The American Academy of Advertising is the leading organization of advertising scholars and educators, dedicated to fostering research relevant to the field and providing a forum for the exchange of ideas among its academic and professional members. AAA publishes the Journal of Advertising, a leading academic publication of advertising scholarship, for which Professor Carlson once served as editor.