TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 31(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Value Creation Through Service Cues: The Case of the Restaurant Industry in Taiwan
–Julian Ming-Sung Cheng; Julia Ying-Chao Lin; Edward Shih-Tse Wang [] []
The Impact of Switching Costs Upon the Service Quality-Perceived Value-Customer Satisfaction-Service Loyalty Chain: A Study in the Context of Cellular Services in India
–Manoj Edward; Babu P. George; Sudipta Kiran Sarkar [] []
Inward Exporting of Professional Services: Lessons From an Exploratory Study of Australian Educational Firms
–Constanza Bianchi [] []
Service Quality in the Malaysian Fast Food Industry: An Examination Using DINESERV
–Ursula-Sigrid Bougoure; Meng-Keang Neu [] []
The Effect of Servicescape Cleanliness on Customer Reactions
–Iris Vilnai-Yavetz; Shaked Gilboa [] []
Service Quality: Gaps in the College of Business
–Norizan Mohd Kassim; Mohamed Zain [] []
An Empirical Analysis of Consumers’ Attitudes Toward Chiropractic Services Advertising: A Comparative Cross-Sectional Study
–H. Ronald Moser; Gordon L. Freeman Jr. [] [Google Scholar]