TOC: Mar Sci
Introduction
Marketing Science, 29(2)
: : : TOC
: : journals
Relevant ARCategory:
The Race for Sponsored Links: Bidding Patterns for Search Advertising
–Zsolt Katona and Miklos Sarvary [] []
Tipping and Concentration in Markets with Indirect Network Effects
–Jean-Pierre H. Dube, Gunter J. Hitsch, and Pradeep K. Chintagunta [] []
Channel Pass-Through of Trade Promotions
–Vincent Nijs, Kanishka Misra, Eric T. Anderson, Karsten Hansen, and Lakshman Krishnamurthi [] []
"The Best Price You’ll Ever Get": The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry
–Meghan R. Busse, Duncan I. Simester, and Florian Zettelmeyer [] [Google Scholar]
Investigating Consumer Purchase Behavior in Related Technology Product Categories
–S. Sriram, Pradeep K. Chintagunta, and Manoj K. Agarwal [] []
The Sound of Silence: Observational Learning in the U.S. Kidney Market
–Juanjuan Zhang [] []
Optimal Internet Media Selection
–Peter J. Danaher, Janghyuk Lee, and Laoucine Kerbache [] []
A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
–Ralf van der Lans, Gerrit van Bruggen, Jehoshua Eliashberg, and Berend Wierenga [] []
Retail Competition and the Dynamics of Demand for Tied Goods
–Wesley R. Hartmann and Harikesh S. Nair [] []