TOC: European J Mar
Introduction
European Journal of Marketing, 44(3/4)
 : : : TOC
: : journals |
Relevant ARCategory: |
“Mind the gap”: the rise of political marketing and a perspective on its future agenda
–Phil Harris, Andrew Lock [] []
Decision-based voter segmentation: an application for campaign message development
–Joan M. Phillips, Thomas J. Reynolds, Kate Reynolds [] []
The reputation of the party leader and of the party being led
–Gary Davies, Takir Mian [] []
Towards the development of a cross-cultural model of voter behavior: Comparative analysis of Poland and the US
–Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman [] []
Interpersonal and political trust: modeling levels of citizens’ trust
–Leon Schiffman, Shawn T. Thelen, Elaine Sherman [] [Google Scholar]
An investigation into the relationship between political activity levels and political market orientation
–Robert P. Ormrod, Stephan C. Henneberg [] []
The influence of promotional activity and different electoral systems on voter turnout: A study of the UK and German Euro elections
–Amy Whitelock, Jeryl Whitelock, Jennifer van Heerde [] []
Young people and voting behaviour: alienated youth and (or) an interested and critical citizenry?
–Janine Dermody, Stuart Hanmer-Lloyd, Richard Scullion [] []
If Kate voted Conservative, would you?: The role of celebrity endorsements in political party advertising
–Ekant Veer, Ilda Becirovic, Brett A.S. Martin [] []
Political advertising and the demonstration of market orientation
–Claire Robinson [] []
Measuring political brand equity: a consumer oriented approach
–Alan French, Gareth Smith [] []
The dark side of political marketing: Islamist propaganda, Reversal Theory and British Muslims
–Paul R. Baines, Nicholas J. O’Shaughnessy, Kevin Moloney, Barry Richards, Sara Butler, Mark Gill [] []
The duality of political brand equity
–Marcus Phipps, Jan Brace-Govan, Colin Jevons [] []
A marketing poll: an innovative approach to prediction, explanation and strategy
–Joseph Ben-Ur, Bruce I. Newman [] []