Marketing and Public Policy
Introduction
Special issue of Australasian Marketing Journal, Edited by Andrea Insch and Janet Hoek; Deadline 31 Oct 2010
 : : : Posting
: : call |
Related ARContent: |
AMJ Special Issue in Marketing and Public Policy
CALL FOR PAPERS
SUBMISSION DEADLINE: 31 October 2010
PUBLICATION DATE: 2011
Marketing can both create and ameliorate social and health problems such as smoking addiction, excessive alcohol consumption, and obesity, among others. Given the seriousness of these problems, diverse perspectives may be required to explore how to reduce the prevalence of these risk behaviours. Such research needs to take a translational approach, so that government can use it to inform policy.
Governments’ approaches to social and health problems vary greatly and have important marketing implications (Petty, 2005) . While libertarian ideologies reject constraints that may limit individuals’ choices, progressive social democratic interventions change consumers’ environments to facilitate some choices while making others more difficult. These differing perspectives have resulted in campaigns that impart information and attempt to educate consumers on the one hand, and regulations that restrict supply or curtail demand, on the other. While one approach uses advertising and other marketing tools to highlight the health risks associated with particular consumption behaviours, strategies at the other end of the continuum are designed to constrain marketing actions by, for example, removing tobacco retail displays or taxing energy-dense and nutrient-poor foods.
Despite these markedly different responses, relatively little is known about their effectiveness, particularly whether they induce behaviour change. Furthermore, the logical underpinnings of these (and other) approaches merits debate, since they make assumptions about consumers’ decision-making and behaviour, and the factors most likely to influence these. This Call for Papers thus extends to conceptual and empirical studies that address marketing and public policy questions. More specifically, we welcome papers covering any of the following topics:
- Marketing to vulnerable populations
- Alcohol and tobacco marketing
- Prescription medicine promotions to end-users
- Product labelling and warning questions
- Nutrition information provision
- Product safety
- Consumer literacy and numeracy
- Privacy issues
- Business ethics
- Corporate social responsibility and “deep capture” (or misuse of CSR)
- Legal issues in marketing
- Deceptive or covert marketing
- Social marketing campaigns (e.g., healthy eating, recycling, safe sex)
- Behaviour change campaigns (e.g., smokefree behaviour, drink and drug-free driving)
The deadline for submission is 31 October 2010. The special issue is scheduled to be published in 2011.
Prospective contributors are welcome to contact either of the co-editors to clarify questions about the potential suitability of topics: Dr Andrea Insch (andrea.insch@otago.ac.nz) or Professor Janet Hoek (janet.hoek@otago.ac.nz).