TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 9(1)
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Editor’s Corner
–David Bejou []
A Comparison of Customer Commitment in Five Sectors Using the Psychological Investment Model
–Marnix S. B?gel; Abraham P. Buunk; Peter C. Verhoef [] []
Implementation of RFID Technology for the Differentiation of Loyalty Programs
–Azra Bayraktar; Erdal Yilmaz; Oygur Yamak [] []
Total Trust and Trust Asymmetry: Does Trust Need to Be Equally Distributed in Interfirm Relationships?
–Rodney Thomas; Lauren Skinner [] []
Toward a Classification System of Relational Activity in Consumer Electronic Communities: The Moderators’ Tale
–Neil Hair; Moira Clark; Melanie Shapiro [] [Google Scholar]