TOC: J Brand Man
Introduction
Journal of Brand Management, 17(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Marketing challenges in the next decade
–David Aaker [] []
The roles of spokes-avatars’ personalities in brand communication in 3D virtual environments
–Seung-A Annie Jin and Yongjun Sung [] [Google Scholar]
Brand extension feedback effects: A holistic framework
–Abhishek Dwivedi, Bill Merrilees and Arthur Sweeney [] []
Perceptions of country of origin: An approach to identifying expectations of foreign products
–P A P Samantha Kumara and Kang Canhua [] []
Impact of gender on perceptual fit evaluation for prestige brands
–Kong Cheen Lau and Ian Phau [] []
Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research
–Michael R Hyman, Dennis A Kopf and Dongdae Lee [] []
The European courts contemplate the legality of Google’s search related advertising
–Andrew Terry and Chris Taylor [] [Google Scholar]