TOC: J Adv
Introduction
Journal of Advertising, 39(1)
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: : journals |
Relevant ARCategory: |
Advergames
–Verolien Cauberghe, Patrick De Pelsmacker [] []
The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses to Health-Related Advertising
–Jeremy Kees, Scot Burton, Andrea Heintz Tangari [] []
How are Children’s Attitudes Toward Ads and Brands Affected by Gender-Related Content in Advertising?
–Aysen Bakir, Kay M. Palan [] [Google Scholar]
The Impact of Comedic Violence on Viral Advertising Effectiveness
–Mark R. Brown, Roop K. Bhadury, Nigel K. Ll. Pope [] []
The Residual Impact of Avoided Television Advertising
–Steven Bellman, Anika Schweda, Duane Varan [] []
Understanding Attitudes Toward and Behaviors in Response to Product Placement
–Federico de Gregorio, Yongjun Sung [] []
Integrating Advertising and Publicity
–Jooyoung Kim, Hye Jin Yoon, Sun Young Lee [] []
Creative Leaders
–Christy Ashley, Jason D. Oliver [] []