TOC: Intl J Internet Mar Adv
Introduction
International Journal of Internet Marketing and Advertising, 6(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
What makes one animation more effective than another? An exploratory study of the characteristics and effects of animation in internet advertising
–Mohamed Saber Chtourou and Fatma Choura Abida
New insights into what drives internet advertising avoidance behaviour: the role of locus of control
–Michael Francis Walsh
Website characteristics, user characteristics and purchase intention: mediating role of website satisfaction
–Asmita Shukla, Narendra K. Sharma and Sanjeev Swami
Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge
–Chunsik Lee and Jisu Huh
Internet marketing strategies for music companies: understanding the demographics of an emerging customer segment
–Stephen K. Callaway