TOC: Young Consumers
Introduction
Young Consumers, 11(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Applying lead user theory to young adults
–N. Oosterloo, J. Kratzer, M.C. Achterkamp [] []
Parent-adolescent interaction and the family’s effect on adolescent TV skepticism: an empirical analysis with Turkish consumers
–F. Bahar Ozdogan, M. Hakan Altintas [] [Google Scholar]
“Bend it like Beckham”: the influence of sports celebrities on young adult consumers
–Steve Dix, Ian Phau, Sonia Pougnet [] []
Young Kazakhstan consumers: catch them if you can
–Rajasekhara Mouly Potluri, George R. Pool III, Saule Madibaeva Tatinbekovna [] []
Marketing to children and teens on Australian food company web sites
–Sandra C. Jones, Amanda Reid [] []
An ethnography of the transfer of food learning within the family
–Kafia Ayadi, Joël Bree [] []
How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry
–Ike-Elechi Ogba, Rebecca Johnson [] []