TOC: Psych & Mar
Introduction
Psychology and Marketing, 27(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Children’s understanding of television advertising: A grounded theory approach
–Andreas I. Andronikidis, Maria Lambrianidou [] [Google Scholar]
Consumer trust in the online retail context: Exploring the antecedents and consequences
–Jun Chen, Sally Dibb [] []
Brand community: Drivers and outcomes
–Nicola Stokburger-Sauer [] []
Exploring consumer knowledge structures using associative network analysis
–Thorsten A. Teichert, Katja Sch”ntag [] []
Making unique choices or being like others: How priming self-concepts influences advertising effectiveness
–Chingching Chang [] []