TOC: J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 22(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Consumers’ Perceptions of Nonprofit Solicitations: Some Preliminary Evidence on Framing and Price Effects
–Kyle Zolner; Larry D. Compeau; Joseph M. Jones; Jeanne Munger [] [Google Scholar]
Targeting Young Voters in a Political Campaign: Empirical Insights into an Interactive Digital Marketing Campaign in the 2007 Finnish General Election
–Matti Lepp„niemi; Heikki Karjaluoto; Heikki Lehto; Anni Goman [] []
Segmenting Volunteer Fundraisers at a Charity Sport Event
–Laura Wood; Ryan Snelgrove; Karen Danylchuk [] []
A Theoretical Examination of Giving and Volunteering Utilizing Resource Exchange Theory
–Tanya Drollinger [] []
Book Review
Up and Out of Poverty: The Social Marketing Solution, by P. Kotler and N. R. Lee
–Alan R. Andreasen [] []