TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 22(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Erdener Kaynak []
A Revisit of the Theoretical Model of Store Image and Its Application to Chinese Consumers
–Haiyan Hu; Cynthia R. Jasper [] []
Mall Shopping Motives and Activities: A Multimethod Approach
–Dalia A. Farrag; Ismail M. El Sayed; Russell W. Belk [] []
The Effects of Technology Self-Efficacy and Innovativeness on Consumer Mobile Data Service Adoption between American and Korean Consumers
–Kiseol Yang [] []
College-Educated Youths’ Attitudes toward Global Brands: Implications for Global Marketing Strategies
–Shu-Chuan Chu; Szu-Chi Huang [] [Google Scholar]
An Integrated Model of Influential Antecedents of Online Shopping Initial Trust: Empirical Evidence in a Low-Trust Environment
–Ming Zhou; Ding Tian [] []
How Physical Attractiveness and EndorserÄProduct Match-up Guide Selection of a Female Athlete Endorser in China
–Matthew Tingchi Liu; Guicheng Shi; IpKin Anthony Wong; Aaron Hefel; Chen-Yueh Chen [] []
Cross-Cultural Issues in International Consumer Marketing: Introduction to the Special Section
–Lenard C. Huff [] []
Cross-Cultural Differences in the Effects of Abstract and Concrete Thinking on Imagery Generation and Ad Persuasion
–Beichen Liang; Joseph Cherian [] []
Dreams and Taboos: Home Loan Advertising in the United States and Saudi Arabia
–Vanessa G. Perry; Carol M. Motley [] []
Measuring and Accounting for Cross-Country Response Biases in Marketing Food and Drink Products
–Aron M. Levin; Irwin P. Levin; Michael P. Cook [] []