TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 38(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises
–Rajan Varadarajan [] []
General alliance experience, uncertainty, and marketing alliance governance mode choice
–Ning Li, William Boulding & Richard Staelin [] []
Social influence on salespeople’s adoption of sales technology: a multilevel analysis
–Christian Homburg, Jan Wieseke & Christina Kuehnl [] [Google Scholar]
A meta-analysis of satisfaction with complaint handling in services
–Chiara Orsingher, Sara Valentini & Matteo Angelis [] []
Salesperson learning, organizational learning, and retail store performance
–Simon J. Bell, B?lent Meng?ç & Robert E. Widing [] []
Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications
–Lianxi Zhou, Zhiyong Yang & Michael K. Hui [] []
Frontline employee motivation to participate in service innovation implementation
–Susan Cadwallader, Cheryl Burke Jarvis, Mary Jo Bitner & Amy L. Ostrom [] []
The determinants of consumers’ online shopping cart abandonment
–Monika Kukar-Kinney & Angeline G. Close [] [Google Scholar]