TOC: Mar Theory
Introduction
Marketing Theory, 10(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
–Shona Bettany, Susan Dobscha, Lisa O’Malley, and Andrea Prothero [] []
Glocal gender identities in market places of transition: MARIANISMO and the consumption of the telenovela Rebelde
–Dannie Kjeldgaard and Kaj Storgaard Nielsen [] []
Thou shalt sport a banana in thy pocket: Gendered body size ideals in advertising and popular culture
–Jacob Ostberg [] []
Is advertising a barrier to male movement toward gender change?
–James Gentry and Robert Harrison [] []
Men on the hunt: Ecofeminist insights into masculinity
–Jon Littlefield [] []