TOC: J Targeting Measure Analysis Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 18(1)
 : : : TOC
: : journals |
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Editorial
–Jonathan Reynolds []
Prototypes versus examples: A new model of online credibility for commercial websites
–Gianluigi Guido, M Irene Prete and Luigi Sammarco [] []
Applying netnography to market research: The case of the online forum
–Jiyao Xun and Jonathan Reynolds [] []
A diffusion model for measuring electronic community growth and value
–Anat Toder-Alon, Paul D Berger and Bruce D Weinberg [] []
An empirical investigation of customer preferences in mobile services
–Shalini N Tripathi and Masood H Siddiqui [] []
Variable selection methods in regression: Ignorable problem, outing notable solution
–Bruce Ratner [] []