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: : : TOC : : journals

Relevant ARCategory:

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Socially Desirable Response Tendencies in Survey Research
–Jan-Benedict E.M Steenkamp, Martijn G de Jong, Hans Baumgartner [] []

Deriving Value from Social Commerce Networks
–Andrew T Stephen, Olivier Toubia [] []

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet
–Eric T Anderson, Nathan M Fong, Duncan I Simester, Catherine E Tucker [] []

Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children
–Anirban Mukhopadhyay, Catherine W.M Yeung [] []

Have You Seen the News Today? The Effect of Death-Related Media Contexts on Brand Preferences
–Jia (Elke) Liu, Dirk Smeesters [] []

Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt
–Nidhi Agrawal, Adam Duhachek [] []

The Effect of Experiential Analogies on Consumer Perceptions and Attitudes
–Miranda R Goode, Darren W Dahl, C. Page Moreau [] []

Consumer Value-Maximizing Sweepstakes and Contests
–Ajay Kalra, Mengze Shi [] []

The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments
–Jiewen Hong, Brian Sternthal [] []

Great Expectations?! Assortment Size, Expectations, and Satisfaction
–Kristin Diehl, Cait Poynor [] []

The Slippery Slope: The Impact of Feature Alignability on Search and Satisfaction
–Jill G Griffin, Susan M Broniarczyk [] []

Brand Extension Strategy Planning: Empirical Estimation of Brand-Category Personality Fit and Atypicality
–Rajeev Batra, Peter Lenk, Michel Wedel [] []

Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals
–Robyn A LeBoeuf, Joseph P Simmons [] []

Buffering and Amplifying Effects of Relationship Commitment in Business-to-Business Relationships
–Shankar Ganesan, Steven P Brown, Babu John Mariadoss, Hillbun (Dixon) Ho [] []

Cognitive Inertia and the Implicit Association Test
–Claude Messner, Joachim Vosgerau [] []

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