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Relevant ARCategory:

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Editorial: Broadening the Scope of Consumer Research
–John Deighton, Debbie MacInnis, Ann McGill, and Baba Shiv [] []

The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies
–Deborah J. MacInnis and Valerie S. Folkes [] []

I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others
–Brent McFerran, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales [] [Google Scholar]

The Effects of Thin and Heavy Media Images on Overweight and Underweight Consumers: Social Comparison Processes and Behavioral Implications
–Dirk Smeesters, Thomas Mussweiler, and Naomi Mandel [] []

The Comfort Food Fallacy: Avoiding Old Favorites in Times of Change
–Stacy Wood [] []

The Long and Short of It: Why Are Stocks with Shorter Runs Preferred?
–Priya Raghubir and Sanjiv R. Das [] []

Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation
–Hakkyun Kim, Kiwan Park, and Norbert Schwarz [] []

When Do Incidental Mood Effects Last? Lay Beliefs versus Actual Effects
–Anastasiya Pocheptsova and Nathan Novemsky [] []

Choosing Your Future: Temporal Distance and the Balance between Self-Control and Indulgence
–Juliano Laran [] []

Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict
–Marius K. Luedicke, Craig J. Thompson, and Markus Giesler [] []

Believe Me, I Have No Idea What I’m Talking ÂÜÀòÉç¹ÙÍøt: The Effects of Source Certainty on Consumer Involvement and Persuasion
–Uma R. Karmarkar and Zakary L. Tormala [] [Google Scholar]

Revisiting Individual Choices in Group Settings: The Long and Winding (Less Traveled) Road?
–Pascale Quester and Alexandre Steyer [] []

Pragmatic Learning Theory: An Inquiry-Action Framework for Distributed Consumer Learning in Online Communities
–Rama K. Jayanti and Jagdip Singh [] []

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