TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 38(1)
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Relevant ARCategory: |
Exploring the relationship between marketing and supply chain management: introduction to the special issue
–John T. Mentzer & Greg Gundlach [] []
Demand and supply integration: a conceptual framework of value creation through knowledge management
–Terry L. Esper, Alexander E. Ellinger, Theodore P. Stank, Daniel J. Flint & Mark Moon [] []
Service, value networks and learning
–Robert F. Lusch, Stephen L. Vargo & Mohan Tanniru [] []
Research opportunities in supply chain management
–James R. Stock, Stefanie L. Boyer & Tracy Harmon [] []
Supply chain technology: the role of environment in predicting performance
–Beth Davis-Sramek, Richard Germain & Karthik Iyer [] []
Gaining comparative advantage in supply chain relationships: the mediating role of market-oriented IT competence
–Donna F. Davis & Susan L. Golicic [] []
Examining collaborative supply chain service technologies: a study of intensity, relationships, and resources
–R. Glenn Richey, Mert Tokman & Vivek Dalela [] []
The effects of supplier capabilities on industrial customers’ loyalty: the role of dependence
–Lisa K. Scheer, C. Fred Miao & Jason Garrett [] [Google Scholar]
Marketing at the retail shelf: an examination of moderating effects of logistics on SKU market share
–Matthew A. Waller, Brent D. Williams, Andrea Heintz Tangari & Scot Burton [] []