Revisit: Business Marketing and Purchasing
Introduction
Advances in Business Marketing and Purchasing, Business and Industrial Marketing Management, Edited by Mark Glynn and Arch Woodside; Chapter proposal deadline 18 Apr 2010
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Call for Papers
Advances in Business Marketing and Purchasing, Volume 17
Business and Industrial Marketing Management: Theory, Research, and Executive Case Study Exercises
Editor(s): Mark Glynn, Auckland University of Technology (Email mark.glynn@aut.ac.nz) and Arch Woodside, Boston College (Email woodsiar@bc.edu).
ADVANCES IN BUSINESS MARKETING & PUCHASING (ABM&P), offers leading-edge theory, empirical research, and practice on sensemaking, planning, implementing, and evaluating of strategies in business-to-business (B2B) marketing and purchasing. Papers in the series are usually longer and provide more details in reviewing literature, developing theory, reporting empirical procedures, describing implications for strategy, and examining implemented strategies than articles in the pages of quarterly and monthly journal issues. All papers in the ABM&P series cite and build heavily on relevant literature. Volume 17 of ABM&P will not only showcase these research advances but also will provide helpful evidence-based information to achieve highly competent decision making by B2B marketing and purchasing executives. Volume 17 is also to be relevant to MBA and postgraduate research students as part of their business management training programs. All papers need to focus on B2B theory, research, and management practice and will include an executive training case training study, review questions, together with instructor’s notes that provide additional commentary on these review questions. The co-editors seek both empirical positivistic research and interpretive research papers. Papers can come from a broad range of topics including (but not limited to) the following:
- B2B Brand Management
- B2B Customer Relationship Management
- B2B Global Marketing
- B2B Integrated Marketing Communications
- B2B Marketing Engineering
- B2B Market Segmentation
- B2B New Product Development
- B2B Pricing Strategy
- B2B Sales and Key Account Management
- B2B Supply Chain/ Channel Management
- Ethnographic Research in Business and Industrial Marketing
- Implemented Strategies in Business and Industrial Marketing Strategy
- Management of Business and Industrial Marketing Networks
- Mapping Strategic Thinking and Actions in Business/Industrial Marketing
- Organizational Buying Processes.
Submission Information:
Papers are to be prepared as a WORD document, double spaced throughout and 30-200 pages in length (one special feature of this book series is that the editors seek both short and long manuscripts). A 2-page abstract of your proposed chapter is requested by 18 April 2010. Manuscripts and questions about ABM&P 17 should be submitted to both editors, Mark Glynn, (Email mark.glynn@aut.ac.nz) and Arch Woodside, (Email arch.woodside@bc.edu). Deadline for submissions: 16 August 2010.