Vietnam
Introduction
Special issue of the Journal of Macromarketing, Edited by Clifford J. Shultz, II; Deadline 31 Aug 2010
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Call for Papers
Special Issue on Vietnam
Journal of Macromarketing, 2012
Special Issue Editor:
Clifford J. Shultz, II; Professor and Kellstadt Chair of Marketing, Loyola University Chicago
Vietnam is a unique political economy with a marketing system shaped by geography, history, economics, politics, culture and globalization. It is in many respects a living macromarketing laboratory. This special issue, the first in the Journal of Macromarketingo focus on a single country, is intended to encourage marketing scientists and scholars from other disciplines to examine macromarketing dimensions of Vietnam.
Articles published in the Journal typically address the interplay of marketing and society. Authors have examined marketing systems, socioeconomic development, market transition, ethics and distributive justice, marketing history, globalization, market competition, consumer vulnerability, environmental degradation/renewal/sustainability, marketing efficiencies in allocating resources, consumer and societal well-being, and quality of life. These and other topics in a Vietnamese context offer promise for contribution to this special issue. Related research themes may include, but are not limited to:
- Agriculture/Aquaculture/Agribusiness
- Ancient or traditional markets and trading
- Colonialism/Liberation
- Corruption
- Culture and consumption
- Demographic trends
- Doi Moi and its legacy
- Education
- Ethnicity/Minorities
- Export Processing Zones
- Food Security
- Foreign Direct Investment
- Governance
- Impact of ASEAN, WTO, UN, World Bank and relations with other countries/organizations
- Labor issues
- Land policy
- Market clusters
- Mekong Basin
- Research methods
- Rural Development
- Sex roles
- Tourism
- Trade
- Urbanization
Conceptual or empirical papers are welcome. Manuscripts must be received no later than August 31, 2010.
Please submit completed manuscripts to the Journal’s new manuscript submission site, and indicate that your paper is intended for the special issue. Manuscripts guidelines are available at Questions concerning the appropriateness of particular papers should be directed to Cliff Shultz (cjs2@luc.edu).
Cheers,
Terry
Terrence H. Witkowski, Ph.D.
Professor of Marketing & Director of International Business Programs
Editor, Journal of Macromarketing
California State University, Long Beach
Long Beach, CA 90840
witko@csulb.edu
www.csulb.edu/~witko