TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 19(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers
–Long-Yi Lin [] []
Do line extensions influence parent brand equity? An investigation of supermarket packaged goods
–Ian Clark Sinapuelas, Sanjay Ram Sisodiya [] []
Multiple brand alliances: a portfolio diversification perspective
–Bashar S. Gammoh, Kevin E. Voss, Xiang Fang [] []
How good does it taste? Is it the product or the brand? A contribution to brand equity evaluation
–Marianela Fornerino, François d’Hauteville [] []
On congruence between brand and human personalities
–Natalia Maehle, Rotem Shneor [] []
Pricing risky services: preference and quality considerations
–Anthony Allred, E.K. Valentin, Goutam Chakraborty [] []
Service level, pricing strategy and firm performance in a manufacturer-giant retailer supply chain
–Ruiliang Yan, John Wang [] []