TOC: J Med Mar
Introduction
Journal of Medical Marketing, 10(1)
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Relevant ARCategory: |
Pricing, market access and the return of reality
–Brian D Smith and Susan Dorfman [] []
Health care as an investment: Implications for an era of ageing populations
–Mark P Connolly and Maarten J Postma [] []
Roadmap to reimbursement and access
–Rhonda Greenapple, Julie Schachter and Maxim Miller [] []
Market access, are you really ready?
–Patricia F Pesanello, Gareth D Thomas and Simon Mason [] []
Overcoming organizational barriers to implementing value-based pricing in the medical devices & diagnostics industry
–Christopher D Provines [] []
Integrating Medical Science Liaisons into Key Account Management
–Debra Kientop [] []
Key Account Management in the Managed Markets: Visibility and collaboration for greater effectiveness
–Mark Fleischer [] []
Uptake and diffusion of medical technology innovation in Europe: What role for funding and procurement policies?
–Aleksandra Torbica and Giulia Cappellaro [] []
Optimizing managed care rebate strategy to improve returns
–Vinamra Singhania [] []
Rewarding innovation? An assessment of the factors that affect price and reimbursement status in Europe
–Adam Hutchings [] []