TOC: J Mar Theory Practice
Introduction
Journal of Marketing Theory and Practice, 18(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Profiling Online Bidders
–Jianwei Hou, Kevin Elliott [] []
Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goods
–Jason Q. Zhang, Ashutosh Dixit, Roberto Friedmann [] []
Is "Consumer Orientation" A Dimension of Market Orientation in Consumer Markets?
–Linda Silver Coley, John T. Mentzer, Martha C. Cooper [] []
The Effect of Product Adaptation and Market Orientation on Export Performance: A Survey of Thai Managers
–Phattarawan Tantong, Kiran Karande, Anil Nair, et al. [] []
"Woulda, Coulda, Shoulda": A Conceptual Examination of the Sources of Postpurchase Regret
–Neel Das, Anthony H. Kerr [] []
The Effect of Message’s Regulatory Focus and Product Type on Persuasion
–Camelia C. Micu, Tilottama G. Chowdhury [] [Google Scholar]
The Influence of Different Types of Cues-to-Action on Vaccination Behavior: An Exploratory Study
–Felicia N. Morgan, Deborah Brown McCabe, Michael J. Howley, Jr., et al. [] []