TOC: J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 17(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Employee Flow as an Integrated and Qualitative System: Impact on Business-to-Business Service Quality
–Gregory John Lee [] []
Purchasing Higher-Value, Higher-Price Offerings in Business Markets
–James C. Anderson; Finn Wynstra [] []
The Impact of Relational Variables on Value Creation in BuyerÄSeller Business Relationships
–Jos‚ ?ngel L¢pez S nchez; Mar¡a Leticia Santos Vijande; Juan Antonio Trespalacios Guti‚rrez [] []
Book Review
In Search of a New Logic for MarketingÄFoundations of Contemporary Theory , by Christian Gronroos
–Ivan Snehota []