Wendy Moe Receives Anderson Award
Introduction
The ÂÜÀòÉç¹ÙÍø Foundation announces Wendy W. Moe as the recipient of the 2010 Erin Anderson Award for an emerging female marketing scholar and mentor
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Foundation Announces Wendy Moe as 2010 Erin Anderson Award Recipient
The ÂÜÀòÉç¹ÙÍø Foundation (ÂÜÀòÉç¹ÙÍøF) announces Wendy W. Moe as the recipient of the 2010 Erin Anderson Award for an emerging female marketing scholar and mentor.
Moe is a tenured Associate Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. Her research interests lie in modeling online consumer behavior and early sales forecasting. Some of her previous work has focused on developing statistical methods and models for internet clickstream data. Professor Moe has also developed several early forecasting models that can predict the sales of entertainment products early in their lifecycles and, in some cases, even before the actual launch of the product. Her current research focuses on technology enabled measures of early product success and examines online product reviews and search engine activity as predictors of future sales.
This award recognizes and honors the life of Erin Anderson, a widely respected mentor and marketing scholar from INSEAD, who after successfully winning a battle against cancer, passed away unexpectedly in 2007. During her career, she published over forty scholarly articles in the top academic journals. Based on her citations, she was in the top 1½% of researchers in the social sciences. But, Professor Anderson was more than a top-notch academic scholar; she was a caring mentor to many Ph.D. students and faculty members. She was a much-loved Ph.D. supervisor and she shared her experiences and insights with many faculty members as they launched their academic careers, encouraging and enabling women in academe.
Professor Moe is becoming a leading marketing academic in the mold of Anderson. One who goes beyond her significant research contributions to help other develop their careers. She was awarded the 2nd annual Erin Anderson Award on February 20 at the ÂÜÀòÉç¹ÙÍø Winter Marketing Educators’ Conference in New Orleans, LA.
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