LaPlaca and Katrichis Win B2B Award
Introduction
Peter J. LaPlaca and Jerome M. Katrichis have won the award for outstanding article in the Journal of Business-to-Business Marketing for 2009
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The Editorial Board of the Journal of Business-to-Business Marketing has voted:
Relative Presence of Business-to-Business Research in the Marketing Literature: 1936 to the Present – Volume JBBM Vol. 16, No. 1/2
Authors: Peter J. LaPlaca and Jerome M. Katrichis
the Outstanding Article of the Year for 2009.
The main criteria used in the selection process: (1) overall contribution of the research to the field of business marketing, and (2) the likelihood of greatest impact in the future.
Taylor and Francis, the publisher generously provides a 500 USD cash prize to be shared by the authors and individual distinctive Award Certificates.
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