TOC: Psych & Mar
Introduction
Psychology and Marketing, 27(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Children’s brand symbolism understanding: Links to theory of mind and executive functioning
–Anna R. McAlister, T. Bettina Cornwell [] [Google Scholar]
Planned versus unplanned timing changes in payment and product receipt: Implications for sales promotion and services management strategy
–Nancy Spears, John C. Mowen, Goutam Chakraborty [] []
Service quality, perceived value, corporate image, and customer loyalty in the context of varying levels of switching costs
–Chung-Yu Wang [] []
Social identity salience: Effects on identity-based brand choices of Hispanic consumers
–Veena Chattaraman, Sharron J. Lennon, Nancy A. Rudd [] []
Proposition for an improved version of the consumer entitlement inventory
–Raphaëlle Butori [] []