TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 18(1)
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: : journals |
Relevant ARCategory: |
Editorial
–Nigel F. Piercy; Carolyn A. Strong []
Value creation through relationship closeness
–Vibhava Srivastava; Tripti Singh [] []
The adoption of market orientation in SMEs: required capabilities and relation to success
–Helen Reijonen; Raija Komppula [] []
Business model innovation vs replication: financial performance implications of strategic emphases
–Jaakko Aspara; Joel Hietanen; Henrikki Tikkanen [] []
Market expansion strategy-performance relationship
–Vasant V. Bang; Sharad L. Joshi [] []
Niche strategy: merging economic and marketing theories with population ecology arguments
–Eli Noy [] []