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TOC: J Poli Mar

Introduction

Journal of Political Marketing, 9(1/2)

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Relevant ARCategory:  


Political Public Opinion Capital
Kosta Gouliamos; Antonis Theocharous [] []

Feeling the Issue: How Citizens’ Affective Reactions and Leadership Perceptions Shape Policy Evaluations
Tereza Capelos [] [Google Scholar]

The Role of a Psychographic Approach in Segmenting Electorates’ Voting Behavior and Party Identification
Kevin Kuan Shun Chiu; C. Richard Huston; Hani I. Mesak; T. Hillman Willis [] [Google Scholar]

Toward a System Dynamics Modeling Framework for Effective Political Organization Management Strategies
George Papageorgiou [] []

Bridging Two Schools of Thought: Applications of Public Relations Theory to Political Marketing
Jesper Str”mb„ck; Michael A. Mitrook; Spiro Kiousis [] []

Methods of Political Marketing in (Trans)Formation of Innovation Culture
Athanasios Hadjimanolis [] []

Political Culture and Perception of Political Marketing Tools: A Cross-Generational Comparison
Eleni Apospori; George Avlonitis; Maria Zisouli [] []

A Comparative Analysis of British Elections in 2001 and 2005: Same Outcome, Different Recipe? The Labour Strategy
Petros Ioannides [] []