TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 27(1)
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Preface to “The chilling effects of network externalities”
–S. Stremersch, D.R. Lehmann, M.G. Dekimpe [] []
The chilling effects of network externalities
–Jacob Goldenberg, Barak Libai, Eitan Muller [] []
Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller’s “The chilling effects of network externalities”
–Hubert Gatignon [] [Google Scholar]
Network externalities Ä Not cool? A comment on “The chilling effects of network externalities”
–Roland T. Rust [] []
Network effects: Do they warm or chill a budding product?
–Gerard J. Tellis [] []
The chilling effects of network externalities: Perspectives and conclusions?
–Jacob Goldenberg, Barak Libai, Eitan Muller [] []
A simple mechanism to incentive-align conjoint experiments
–Songting Dong, Min Ding, Joel Huber [] []
Innovation and performance outcomes of market information collection efforts: The role of top management team involvement
–Nukhet Harmancioglu, Amir Grinstein, Arieh Goldman [] []
Special section on Enhancing Sales Force Productivity
–S”nke Albers, Manfred Krafft, Murali Mantrala [] []
Performance implications of sales strategy: The moderating effects of leadership and environment
–Nikolaos G. Panagopoulos, George J. Avlonitis [] []
Delegation of pricing authority to the sales force: An agency-theoretic perspective of its determinants and impact on performance
–Heiko Frenzen, Ann-Kristin Hansen, Manfred Krafft, Murali K. Mantrala, Simone Schmidt [] []
Steering sales reps through cost information: An investigation into the black box of cognitive references and negotiation behavior
–Robert Wilken, Markus Corneliáen, Klaus Backhaus, Christian Schmitz [] []