TOC: J Mar
Introduction
Journal of Marketing, 74(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Megamarketing: The Creation of Markets as a Social Process
–Ashlee Humphreys [] []
An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors
–Can Uslay, Z. Ayca Altintig, Robert D Winsor [] []
Don’t Think Twice, It’s All Right: Music Piracy and Pricing in a DRM-Free Environment
–Rajiv K Sinha, Fernando S Machado, Collin Sellman [] [Google Scholar]
Customer Reactions to Service Separation
–Hean Tat Keh, Jun Pang [] []
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
–Robert V Kozinets, Kristine de Valck, Andrea C Wojnicki, Sarah J.S Wilner [] []
Trying Harder and http://dx.doi.org/ng Worse: How Grocery Shoppers Track In-Store Spending
–Koert van Ittersum, Joost M.E Pennings, Brian Wansink [] []
Contract Specificity and Its Performance Implications
–Erik A Mooi, Mrinal Ghosh [] []
Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response
–Michael J Barone, Tirthankar Roy [] []
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
–Feng Zhu, Xiaoquan (Michael) Zhang [] []