TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 24(1)
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: : journals |
Relevant ARCategory: |
Estimating Contagion on the Internet: Evidence from the Diffusion of Digital/Information Products
–Murali Chandrashekaran, Rajdeep Grewal, Raj Mehta [] []
Does Size Matter? An Examination of Small and Large Web-Based Brand Communities
–Daniele Scarpi [] []
More than Words: On the Importance of Picture-Text Congruence in the Online Environment
–Thomas J.L. van Rompay, Peter W. de Vries, Xaviera G. van Venrooij [] []
The Effect of Web-Based Information Availability on Consumers’ Processing and Attitudes
–Maria Sicilia, Salvador Ruiz [] [Google Scholar]
Semi-Supervised Response Modeling
–Hyoung-joo Lee, Hyunjung Shin, Seong-seob Hwang, Sungzoon Cho, Douglas MacLachlan [] []