TOC: Intl Mar Rev
Introduction
International Marketing Review, 27(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Market orientation in the mental models of decision makers: two cross-border value chains
–Klaus G. Grunert, Torbj©rn Trondsen, Emilio Gonzalo Campos, James A. Young [] []
New product development proficiency and multi-country product rollout timeliness
–Keon Bong Lee, Veronica Wong [] []
On importer trust and commitment: a comparative study of two developing countries
–Constanza Bianchi, Abu Saleh [] []
Examining the role of beliefs and attitudes in online advertising: A comparison between the USA and Romania
–Ying Wang, Shaojing Sun [] []
Status consumption in cross-national context: Socio-psychological, brand and situational antecedents
–Paurav Shukla [] []