TOC: European J Mar
Introduction
European Journal of Marketing, 44(1/2)
 : : : TOC
: : journals |
Relevant ARCategory: |
The theory-practice divide: thoughts from the Editors and Senior Advisory Board of EJM
–Nick Lee, Gordon Greenley [] []
SSCI and its impact factors: a “prisoner’s dilemma”?
–G”ran Svensson [] [Google Scholar]
Adaptations in a supplier-manufacturer network: a research note
–Šsa Hagberg-Andersson, Kjell Gr©nhaug [] []
A conceptual model for public relations in museums
–Eda G?rel, Bahtisen Kavak [] []
Critically divided?: How marketing educators perceive undergraduate programmes in the UK
–Angela Tregear, Suzanne Dobson, Mary Brennan, Sharron Kuznesof [] []
A study of compatibility variation across Chinese buyer-seller relationships
–Michael Trimarchi, Peter W. Liesch, Rick Tamaschke [] []
Interpersonal trust in commercial relationships: Antecedents and consequences of customer trust in the salesperson
–Paolo Guenzi, Laurent Georges [] []
Flagship stores as a market entry method: the perspective of luxury fashion retailing
–Christopher M. Moore, Anne Marie Doherty, Stephen A. Doyle [] []
The impact of marketing strategy creation style on the formation of a climate of trust in a retail franchise setting
–Darin W. White [] []
Does sponsorship work in the same way in different sponsorship contexts?
–Erik L. Olson [] []
Field-capital theory and its implications for marketing
–Alan Tapp, Stella Warren [] []
Explaining the entry mode choice among Tunisian exporting firms: Development and test of an integrated model
–Romdhane Khemakhem [] []
Implementing competitive strategies: the role of responsive and proactive market orientations
–Ranjit Voola, Aron O’Cass [] []
Gender differences in supermarket choice: An expositional analysis in the presence of ignorance using CaRBS
–Malcolm J. Beynon, Luiz Moutinho, Cleopatra Veloutsou [] []