Shifting Consumer Behaviour
Introduction
Unilever and the International Commerce Institute call for grant applications on how consumers have changed their behaviour during the current crisis; Deadline 31 Mar 2010
: : : Posting
: : award
Unilever – ICI Research Fund
Call for Applications
Working Together to Fulfil Consumer Wishes Better, Faster and at Less Cost
The International Commerce Institute (ICI)
The ICI of ECR Europe is the link between global thought leaders in academia, retailing and the Consumer Goods business worldwide. The institute’s main activities include the funding of research in the Consumer Goods business, the publication of research findings and articles from both academic and business thought leaders as well as the dissemination of this thought leadership through executive development programmes in partnership with reputed academic institutions. Further information can be obtained at:
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Call for Grant Applications
The International Commerce Institute and Unilever are pleased to announce that Unilever continues to donate a research grant to support the mission of the Institute. Please send us your grant application on the following topic:
- Shifting Consumer Behaviour: How consumers have changed their behaviour during the current crisis (price points, products, brands, assortments, categories, stores, etc.)
area and seeking financial support, are hereby invited to apply for research funds made
available by this Unilever grant.
Online Application Process
A selection process of the applications will take place based on the following criteria:
- Uniqueness, innovativeness of the topic
- Level of contribution to better understanding shopper and shopping value (usefulness)
- Level of contribution to ECR principles as outlined above
- Feasibility of implementing the findings
A selection committee, consisting of academics as well as management of both Unilever and the Institute will allocate funds as deemed appropriate. Participants agree that findings of this research may be published by the International Commerce Institute of ECR Europe clearly identifying its author.
Submission Deadline
Interested? Then kindly fill in the online application form which you will find at the institute’s homepage before March 31st, 2010.
Prof. Dr. Arnd Huchzermeier
WHU – Otto Beisheim School of Management
Nigel Bagley
Unilever N. V.
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