Revisit: Corporate Branding
Introduction
Corporate Branding in a Turbulent Environment, Special issue of Journal of Brand Management, Edited by Manfred Schwaiger, Marko Sarstedt and Christine Hallier; Deadline 15 Mar 2010
Call for Papers
Special Issue of the Journal of Brand Management
Corporate Branding in a Turbulent Environment
for2010 Global Marketing Conference at Tokyo
Submission Deadline: March 15, 2010
Conference Date: September 9-12, 2010
The Journal of Brand Management takes pleasure in announcing a special issue to feature suitable papers presented at the 2010 Global Marketing Conference at Tokyo which will be held at the Hotel Okura Tokyo, Tokyo, Japan from September 9th to 12th 2010. Hosts of this conference are Korean Academy of Marketing Science and Society for Marketing Advances.
The journal will publish a special issue with best papers submitted to the conference in the field of corporate branding and corporate reputation. All papers related to the special issue’s theme “Corporate Branding in a Turbulent Environment” are particularly welcome. Papers are expected to have an original perspective, and advance the field in some respect.
All papers submitted to Corporate Branding Track of 2010 Global Marketing Conference at Tokyo are eligible for review for inclusion in the JBM special issue. Authors who would like their paper to be considered for possible publication in the special issue should advise their intention upon submission. Additional information on the conference, including submission guidelines can be found at .
Prospective contributors with questions concerning the potential suitability of topics, Guest Editors’ expectations, or additional requirements about this special issue are invited to contact the following guest editors.
Guest Editors:
Manfred Schwaiger
Institute for Market-based Management
Ludwig-Maximilians-University Munich
Tel: +49 (0) 89 2180 5640; Fax: +49 (0) 89 2180 5651
E-mail: schwaiger@bwl.lmu.de
Marko Sarstedt
Institute for Market-based Management
Ludwig-Maximilians-University Munich
Tel: +49 (0) 89 2180 5634; Fax: +49 (0) 89 2180 5651
E-mail: sarstedt@bwl.lmu.de
Christine Hallier
Zurich University of Applied Sciences
School of Management and Law
Tel: +41 (0) 58 934 70 81; Fax: +41 (0) 58 934 70 81
E-mail: hall@zhaw.ch