Revisit: Behavioral Pricing 2010
Introduction
2010 Behavioral Pricing Conference, Babson Park, MA, 11-13 Aug 2010, Chaired by Dhruv Grewal, Larry D. Compeau, Anne L. Roggeveen and Michael Levy; Deadline now 8 Mar
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2010 Behavioral Pricing Conference
August 11-13, 2010
Babson College, Babson Park, MA
Conference Chairs:
Dhruv Grewal (Babson College)
Larry Compeau (Clarkson University)
Anne L. Roggeveen (Babson College)
Michael Levy (Babson College)
Sponsored by The Galvin Programs at Babson College and Clarkson University School of Business
Submission Deadline Extended until: March 8, 2010
The 12th annual Pricing Conference, first held at Fordham University in 1998, invites research papers related to various aspects of pricing and price promotions from both academic and managerial perspectives. The theme of the 2010 conference is Pricing in a Global Marketplace.
The conference will serve as a forum for practitioners and academics to come together and share ideas. The conference co-chairs will arrange a number of academic and practitioner sessions. The conference will also host a Doctoral Dissertation Competition in Pricing.
We welcome manuscripts in the following areas: Information processing of price; price sensitivity; bundle pricing; cross-cultural price perceptions; price points; fairness in pricing; social responsibility issues in pricing; price and the marketing mix; pricing strategy; value-based pricing; cost allocation and pricing; pricing in nonprofit organizations; promotional pricing; public policy and price; reference price; auction pricing; strategies for price negotiation; Internet pricing; revenue management; transfer pricing; countertrade.
All papers will be subject to a double-blind review process. Papers accepted for concurrent sessions also can be designated as submissions to the Journal of Product & Brand Management or for a special issue of the Journal of Retailing . Please indicate whether you would like to submit your paper for consideration (a) for the conference only, (b) for both conference and publication in the Journal of Product & Brand Management , or (c) for both the conference and publication in the Journal of Retailing. Papers submitted to the Journal of Retailing special issue must conform to their specifications and will be subject to their standard review process. However the special issue editors will overview the process.
If you are submitting for the conference only, a 750- to 1,000-word extended abstract is sufficient.
Please submit your paper via email to Britt Hackmann at: bhackmann@babson.edu