Journal of Social Marketing
Introduction
Emerald will begin publishing the Journal of Social Marketing, to be edited by Sharyn Rundle-Thiele and Andrew McAuley, in 2011
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Announcing a new launch from Emerald in 2011, the Journal of Social Marketing
Marketing is often criticised for its role in stimulating excessive and often unnecessary consumption and the consequent social issues that arise. The Global Financial Crisis (GFC) has taught us that sustainable models are required for business practice. As people who shape the minds and hence influence future business leaders, marketing and business academics need to be socially minded. The marketing discipline has much to offer to the social arena.
The Journal of Social Marketing (JSOCM) publishes double blind peer reviewed research that showcases the adaptation and adoption of commercial marketing activities, institutions and processes as a means to induce behavioural change in a targeted audience on a temporary or permanent basis to achieve a social goal.
The journal seeks high quality academic articles including conceptual papers, critical literature reviews and rigorous empirical studies for publication.
Scope/Coverage:
- Social marketing
- Public health
- Environmental protection
- Accident prevention/Road safety
- Alcohol
- Obesity
- Behaviour/Attitudes
- Drugs
- Gambling
- Smoking/Tobacco
- Advertising
- Communication
- Pricing
- Taxes
Key Benefits:
The journal publishes rigorous research showcasing how commercial marketing activities have been adapted and adopted to induce behavioural change in a targeted audience on a temporary or permanent basis to achieve a social goal.
The journal allows authors to make a greater contribution in the marketing community but also in other areas such as psychology, health promotion and policy, through rigorous research with impact.
By publishing in JSOCM authors will reach a potential audience of 15 million users globally from 1,600 institutions and organisations. Each week 300,000 Emerald articles are down loaded.
For more information see the journal homepage