JME Outstanding Article 2009
Introduction
Neil A. Granitz, Stephen K. Koernig, and Katrin R. Harich have won the Journal of Marketing Education's Outstanding Article for 2009 for article in 31(1)
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The Journal of Marketing Education’s Outstanding Article of the Year for 2009 is
"," written by Neil A. Granitz, Stephen K. Koernig, and Katrin R. Harich and published in its April 2009 issue (Vol. 31, No. 1).
The winning article made a positive contribution to the marketing education literature by providing qualitative evidence on how marketing educators go about building rapport with their students so as to improve their learning. The building of rapport also was shown to provide a host of other inside and outside the classroom benefits for both students and marketing educators. The authors go on to advise fellow marketing educators on how they should undertake several specific strategies and tactics to establish and/or build rapport with their students.