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JOURNAL OF MARKETING MANAGEMENT SPECIAL ISSUE CALL FOR PAPERS

Special Issue on Re-Visiting Contemporary Issues in Green/Ethical Marketing

Guest Editors: Morven G. McEachern and Marylyn Carrigan

As predicted by Prothero (1998, p.507), green/ethical marketing over the last decade has been unquestionably confirmed as “the fad that won’t slip slide away.” Moreover, the empirical interest in this area has been complemented by increasing corporate attention and activity in the marketplace, with companies such as Marks & Spencer, Nestlé, Tesco and Proctor & Gamble now competing on green/ethical credentials to earn greater loyalty from more ethically ‘conscious consumers.’ The topic of green/ethical marketing has successfully entrenched itself as a central component of the marketing discipline. However, as we re-visit the subject of contemporary green/ethical issues a decade after the publication of the original Journal of Marketing Management special issue (Vol.14 No.6), there is a need to evaluate the empirical development that has taken place as well as give some thought to its future direction. In particular, theoretical and empirical papers are invited in the following areas:

• Critical reviews of research and history of green/ethical marketing/sustainability
• Market development/competition amongst green/ethical brands
• Green product and packaging development;
• Marketing communication tactics used to communicate green/ethical criteria;
• Cross-cultural attitudes to pro-environmental behaviour and sustainability;
• Green/Ethical issues across international markets;
• Green/ethical issues surrounding consumers and sustainable lifestyles;
• Green/ethical issues within the supply chain (e.g. local production, carbon footprints);
• Organisational and consumer attitudes towards waste, disposal and recycling;
• Green marketing and the retail sector;
• Green ‘wash’, green ‘spin’, consumer cynicism, distrust and apathy;
• Eco-tourism;
• Green communities.

Papers in other areas will also be considered by the editors. All manuscripts submitted must strictly follow the guidelines for the Journal of Marketing Management. These are available at

The closing date for submissions is 1 March 2011 for publication in March 2012.

Submissions

Manuscripts should be submitted online using the Journal of Marketing Management ScholarOne Manuscripts site () from 1 January 2010. New users should first create an account. Once a user is logged onto the site submissions should be made via the Author Centre.

Authors should prepare and upload two versions of their manuscript. One should be a complete text, while in the second all document information identifying the author should be removed from files to allow them to be sent anonymously to referees. When uploading files authors will then be able to define the non-anonymous version as “Complete paper with author details”, and the anonymous version as “Main document minus author information”.

To submit your manuscript to the Special Issue on Re-Visiting Contemporary Issues in Green/Ethical Marketing choose the title of the Special Issue from the Manuscript Type list when you come to submit your paper. Also, when you come to the ‘Details and Comments’ page, answer ‘yes’ to the question ‘Is this manuscript a candidate for a special issue’ and insert the title in the text field provided.

If you have any queries you can direct these to the guest editors:

JMM Special Issue Editorial Team
c/o Dr Morven G. McEachern, Department of Marketing,
Lancaster University Management School, Lancaster, LA1 4YX, UK
Email m.mceachern@lancaster.ac.uk

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