TOC: Mar Sci
Introduction
Marketing Science, 29(1)
: : : TOC
: : journals
Relevant ARCategory:
Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
–Linda Court Salisbury and Fred M. Feinberg [] []
Commentary–Discussion of "Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test"
–Jordan Louviere and Joffre Swait []
Commentary–On the Interpretation of Temporal Inflation Parameters in Stochastic Models of Judgment and Choice
–J. Wesley Hutchinson, Gal Zauberman, and Robert Meyer []
Rejoinder–Temporal Stochastic Inflation in Choice-Based Research
–Linda Court Salisbury and Fred M. Feinberg []
A Model for Trade-Up and Change in Considered Brands
–Greg M. Allenby, Mark J. Garratt, and Peter E. Rossi [] []
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
–Michaela Draganska, Daniel Klapper, and Sofia B. Villas-Boas [] []
Uncertainty, Risk Aversion, and WTA vs. WTP
–Erica Mina Okada [] []
Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity
–Peter S. Fader and Bruce G. S. Hardie [] []
In-Store Media and Distribution Channel Coordination
–Anthony Dukes and Yunchuan Liu [] []
Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives
–Laura J. Kornish and Qiuping Li [] []
Information Provision in a Vertically Differentiated Competitive Marketplace
–Dmitri Kuksov and Yuanfang Lin [] []
Predicting Joint Choice Using Individual Data
–Anocha Aribarg, Neeraj Arora, and Moon Young Kang [] []
"Call for Prices": Strategic Implications of Raising Consumers’ Costs
–Preyas S. Desai, Anand Krishnamoorthy, and Preethika Sainam [] [Google Scholar]
The Price Precision Effect: Evidence from Laboratory and Market Data
–Manoj Thomas, Daniel H. Simon, and Vrinda Kadiyali [] []