TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 16(1/2)
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Relevant ARCategory: |
Guest Editorial
–Tino Bech-Larsen; Klaus G. Grunert [] []
The influence of regulatory fit on evaluation and intentions to buy genetically modified foods: The mediating role of social identification
–Marieke L. Fransen; Machiel J. Reinders; Jos Bartels; Ruth L. Maassen [] []
A-priori and post-hoc segmentation in the design of healthy eating campaigns
–Laura Kazbare; Hans C. M. van Trijp; Jacob Kjær Eskildsen [] []
Do consumers prefer foods with nutrition and health claims? Results of a purchase simulation
–Jessica Aschemann-Witzel; Ulrich Hamm [] []
Adolescents, advergames and snack foods: Effects of positive affect and experience on memory and choice
–Monica D. Hernandez PhD; Sindy Chapa [] []
Food health branding: The role of marketing mix elements and public discourse in conveying a healthy brand image
–Polymeros Chrysochou [] []
Communication on food, health and nutrition: A cross-cultural analysis of the Danonino brand and nutri-tainment
–Malene Gram; Val‚rie-In‚s de la Ville; Andr‚ Le Roux; Nathalie Boireau; Olivier Rampnoux [] []