TOC: J Direct Data Digital Mar
Introduction
Journal of Direct, Data and Digital Marketing, 11(3)
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Relevant ARCategory: |
Editorial
–Derek Holder and Robin Fairlie []
DDDMP – my ten year top ten
–Dave Chaffey [] [
DMA shapes up for future challenges
–Chris Combemale [] []
A multi-industry, longitudinal analysis of the email marketing habits of the largest United States franchise chains
–Alan S Abrahams, Tarun Chaudhary and Jason K Deane [] []
Web content management: CMS for competitive advantage
–Chris Short [] []
The disloyalty ladder – Two rungs further down
–John Ozimek [] []
Online customers, digital marketing: The CMO-CIO connection
–Michael Peterson, Volkmar Koch, Florian Grone and Hong Tuan Kiet Vo [] []
VisitScotland: The IDM Business Performance Awards 2009: Silver Award-Winner Campaign: Keep Discovering
–Kate Boothby [] []
Swinton Insurance: The IDM Business Performance Awards 2009: Bronze Award-Winner Campaign: Mystery Tipper drives sales in Swinton’s Taxi Insurance Division
–Kate Boothby [] [Google Scholar]
ASA brands ‘misleading’ energy saving light bulb ad
–Omar Bucchioni [] [Google Scholar]
Financial services and sponsored links
–Lee Rubin [] []
Prices
–Jenny Reid []
Distance selling
–Konstantin Ewald []
Book Review
Future files: The 5 trends that will shape the next 50 years
–Reviewed by Robin Fairlie []