TOC: J Bus Res
Introduction
Journal of Business Research, 63(2)
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2008 World Social Marketing Conference: Introduction to special issue
–Walter Wymer []
Rethinking the boundaries of social marketing: Activism or advertising?
–Walter Wymer [] []
Refuting fear in heuristics and in recycling promotion
–Gonzalo D¡az Meneses [] []
Leaving home: Food choice behavior of young German adults
–Debra Harker, Bishnu Sharma, Michael Harker, Karin Reinhard [] []
A social cognitive approach to tackle inactivity and obesity in young Australians
–Luke Hawley, Debra Harker, Michael Harker [] []
Race and attitude formation in HIV/Aids fear advertising
–Marlize Terblanche-Smit, Nic S. Terblanche [] []
Developing pandemic communication strategies: Preparation without panic?
–Sandra C. Jones, Louise Waters, Omnia Holland, John Bevins, Don Iverson [] []
Investigating social marketing sponsorships: Terminology, stakeholders, and objectives?
–Judith Madill, Norm O’Reilly [] []
Fear, guilt, and shame appeals in social marketing?
–Linda Brennan, Wayne Binney [] []
Redefining social marketing with contemporary commercial marketing definitions
–Stephen Dann [] []
Comparing adolescent-focused obesity prevention and reduction messages
–Jennifer Allyson Dooley, Sameer Deshpande, Carol E. Adair [] []
Tobacco smoking’s changing trajectory in Australia?
–Julian de Meyrick [] [Google Scholar]
Using social marketing to enhance hotel reuse programs
–Jingzhi Shang, Debra Z. Basil, Walter Wymer [] []
Special Issue – Advances in spreadsheet and database training
Advances in spreadsheet and database training: Editorial
–Robert G. Brookshire [] []
Teaching problem solving and database skills that transfer
–Catherine Chen [] []
Teaching basic marketing accountability using spreadsheets: An exploratory perspective
–Gopala Ganesh, Audhesh K. Paswan [] []
Utilizing and teaching data tools in Excel for exploratory analysis
–Susan W. Palocsay, Ina S. Markham, Steven E. Markham [] []
Designing the spreadsheet-based decision support systems course: An application of Bloom’s taxonomy
–Craig K. Tyran [] [Google Scholar]