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TOC: J Bus Industrial Mar

Introduction

Journal of Business & Industrial Marketing, 25(2)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Marketing strategy selection, marketing metrics, and firm performance
Debra Zahay, Abbie Griffin [] []

Managerial trust and NPD team performance: team commitment and longevity as mediators
Mumin Dayan [] []

The determinants of long-term relationship on inter-organizational systems performance
Hsin Hsin Chang, Hsin-Wei Wang, Ta Wei Kao [] []

RELQUAL’s impact on satisfaction in Norwegian business relationships
Tore Mysen, G”ran Svensson [] [Google Scholar]

Business management software in high-tech firms: the case of the IT services sector
Blanca Hernandez, Julio Jimenez, M. Jos‚ Martin [] []

Enhancement of product development capabilities of OEM suppliers: inter- and intra-organisational learning
Yen-Tsung Huang, Wenyi Chu [] []

Revising marketing strategies for supplier selection criteria: small firm approach from the information and communications industry
Jussi H„t”nen, Mika Ruokonen [] []