TOC: J Brand Man
Introduction
Journal of Brand Management, 17(4)
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Day one
–Robert Jones []
A tri-dimensional approach for auditing brand loyalty
–Steve Worthington, Rebekah Russell-Bennett and Charmine Hartel [] []
Inter-size and inter-brand competition analysis within a product category: Scope of cannibalization effects
–Oscar Gonzalez-Benito, Zaira I Loyola-Galvan and Pablo A Munoz-Gallego [] []
Cause-related marketing: Building the corporate image while supporting worthwhile causes
–Marlen Demetriou, Ioanna Papasolomou and Demetris Vrontis [] []
Examining the relationship between brand usage and brand knowledge structures
–Gillian K Oakenfull and Michael S McCarthy [] []
The Close Relationship Strategy – Corporate brand development in banking
–Lars Silver and Bjorn Berggren [] []
The forgotten side of marketing
–Ajay Kalra and David Soberman [] []