Toyota and Johnson & Johnson
Introduction
As a result of the recent crises involving Toyota and Johnson & Johnson, Daniel Laufer has received many faculty requests related to Crisis Management. Here are some resources.
: : : Posting
As a result of the recent widely reported crises involving Toyota and Johnson & Johnson, faculty from other universities have asked me for advice about course material (cases and articles) related to Crisis Management. I put together a syllabus for teaching an entire course about Crisis Management on the ÂÜÀòÉç¹ÙÍø web site
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however people can also integrate specific articles/cases mentioned in the syllabus in their existing courses in Marketing as well. The articles/cases have direct relevance to the crises occurring today.
I hope people find this information useful.
Sincerely,
Daniel Laufer, PhD, MBA
Associate Professor of Marketing
Sy Syms School of Business
Yeshiva University
500 West 185th Street
Belfer Hall
New York, NY 10033
Tel: 212-960-0124
Fax: 212-960-0824
email: dlaufer2@yu.edu
www.linkedin.com/in/danlaufer