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Columbia-Duke-UCLA
Workshop on Quantitative Marketing and Structural Econometrics
August 10 – 12, 2010

Overview. This workshop complements Duke’s Theory-Rich workshop in 2007. This new workshop is supported by the efforts and financial contributions of Columbia, Duke and UCLA along with monetary support from ISMS. The purpose is to help graduate students in marketing conduct empirical research through the rigorous application of structural econometric methods. The objectives of the workshop are therefore two-fold. First, students will gain an understanding of how to identify and properly frame empirical questions that lend themselves to structural analysis. Second, we will provide students with a solid introduction to basic structural frameworks and estimation techniques, including models of aggregate demand, single-agent dynamics, static games, and dynamic games. The workshop will also provide many opportunities for participants to discuss their ideas and research with other students and faculty.

Schedule. The workshop will be held over a three-day period from Tuesday, August 10th, 2010 to Thursday, August 12th, 2010. The program is composed of a mix of regular lectures and discussions. The lectures will provide a solid theoretical foundation for understanding structural methods and numerous empirical examples to show how to map theory to practice. The discussions are intended to offer a more philosophical perspective on finding good research questions, the differences between structural and reduced-form modeling approaches, and the importance of having a clear empirical identification strategy.

Location. The workshop will take place at Duke University in the R. David Thomas Executive Conference Center. The RDT center has room to house all the participants, including students and faculty.

Participants. The workshop is primarily intended for Ph.D. students, but the lectures will also likely be helpful to faculty less familiar with structural methods. Students should have completed at least two semesters of PhD-level courses that cover microeconomics and econometrics. Attendance at the workshop is competitive and the workshop will fund up to 30 students’ expenses for room and board at the RDT center. There is no registration fee for the workshop. However, students will need to cover their own travel related expenses.

We also strongly encourage faculty members with an interest in structural modeling to attend the workshop. We hope the presence of additional faculty will enhance the overall quality of the experience for all participants. As our funding is limited, we ask faculty to cover their own room, board, and travel expenses.

PhD Student Application Procedure. To apply, send a CV, your relevant coursework and grades, a statement describing your current research (maximum two pages) as it relates to structural modeling, and one letter of recommendation from your faculty advisor. The letter of recommendation should be informative about your standing in the program, general ability, research potential, and special interest in structural modeling. All applications must include an e-mail and mailing address. All applications should be submitted by April 1, 2010 to QuantCamp@gsb.columbia.edu. We will notify applicants by May 1, 2010.

Organizing Committee

Brett Gordon
Pradeep Chintagunta
Wesley Hartmann
Rick Staelin
Raphael Thomadsen

With support from the Society for Marketing Science

Advisory Committee

Jean-Pierre Dubé
Dan Horsky
Donald Lehmann
Sanjog Misra
Peter Reiss

If you have any questions or need additional information, please feel free to contact one of us at QuantCamp@gsb.columbia.edu.

Additional information is available at

 

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